What are the key factors a broker must ensure when selling off-plan properties?

When selling off-plan properties, it is essential for brokers to ensure the validity of the project and that the advertising has received approval from the seller. Validity of the project refers to ensuring that it is legally recognized, complies with local regulations, and has the necessary permits from authorities such as the Dubai Real Estate Regulatory Agency (RERA). This is crucial because it protects buyers from investing in projects that may not be legitimate or could be subject to legal issues.

Additionally, seller-approved advertising ensures that the marketing materials accurately represent the property and its features. Misleading advertisements can result in legal ramifications and damage trust between the broker and potential buyers, as well as harm the overall reputation of the real estate market.

While the other options highlight important considerations, ensuring the integrity of the project and adherence to advertising regulations is foundational to conducting ethical and compliant transactions in the off-plan market, making it the primary responsibility of brokers in this context.