Who must approve advertising for an off-plan property sale?

In the context of off-plan property sales in Dubai, both the developer and the seller must approve any advertising efforts. This requirement is established to ensure that all marketing materials accurately reflect the properties and comply with regulations set forth by the Real Estate Regulatory Agency (RERA).

The involvement of the developer is crucial since they are responsible for the property being marketed. They provide essential information about the property, amenities, and project details that need to be represented accurately in the advertisements.

At the same time, the seller must also approve the advertising to ensure that their interests are protected and that the marketing aligns with their sales strategy. This collaborative approval process helps to maintain transparency and build trust with potential buyers. Additionally, it safeguards against the dissemination of false or misleading information in the marketplace, which can lead to potential legal issues and conflicts of interest.

Understanding the necessity for both parties to approve advertising not only reinforces the importance of accurate representation in real estate marketing but also highlights the collective responsibility in maintaining compliance with RERA guidelines. This dual approval process ensures that all advertisements remain truthful and adhere to the standards expected in the Dubai real estate market.